We’ve pulled together some important GDPR legal documents to help you understand how IGoTrend works with and protects its website visitors, customers, and partners..
On May 25, 2018, the EU GDPR act will be in effect and impact the way certain businesses subject to the Regulation collect and hold data on EU subjects. IGoTrend is and has always been committed to protecting personal data that is used to power its products and services, and to making sure that we and our customers comply with all relevant privacy obligations.
The GDPR is a new privacy law that regulates data protection requirements across all EU countries and is designed to improve the way organisations handle personal data. It is a law aimed at protecting the rights of EU citizens. Although there are many new or enhanced requirements, core principles are unchanged. New rules have expanded the definition of personal data and expanded the reach to affect any company, even those outside the EU, that collects personal information of individuals in the EU. Our position, obligations and responsibilities are articulated in the data privacy policy and notices on this site.
Among other, IGoTrend has taken the following actions:
1. Retained outside counsel to prepare a GDPR compliance program
2. Mapped IGoTrend’s data collection practices
3. Determined which data is collected/processed as data controller and as data processor
4. Updated (and continues to update) privacy-related documents
5. Revisited the legal basis for processing personal data
IGoTrend processes personal data in three ways:
1. IGoTrend Creator(influencers & content creators) Data
2. CRM-Stored Data
3. Customer Data(Brands & Advertisers)
IGoTrend Creator Data is information about social media influencers & content creators. This information is collected and aggregated from publicly available data on the Internet, it is indexed, ranked, organized and analyzed using IGoTrend’s proprietary techniques and algorithms. With respect to this category of personal data, IGoTrend is the data controller. IGoTrend has been working closely with legal counsel, in an effort to ensure that it meets its obligations as a data controller with respect to this component of personal data. For IGoTrend, the significant value created by its Creators marketing platform not only for its customers, but also for the Creators themselves, is the legitimate interest for which it collects and processes Creators data. As part of the GDPR compliance process, IGoTrend will be providing an opt-out opportunity for all Creators whose personal data is included in the IGoTrend platform.
CRM-Stored Creator Data is information the IGoTrend customer inputs into the customer’s IGoTrend account in the form of notes and other attributes about particular Creators. This information is viewable only by the customer that inputs the notes, is not accessible by IGoTrend’s other customers, and does not become part of IGoTrend’s general platform. With respect to this data, IGoTrend is a data processor, and the customer that inputs this data into the customer’s account is the data controller. If you are a IGoTrend customer and haven’t already received them, you will shortly be sent our updated data processing provisions to ensure that we and our customers are complying with our respective obligations under GDPR.
Customer Data is the information about each IGoTrend customer and its employees that IGoTrend collects in order to be able to provide its service to the IGoTrend customer. IGoTrend does not approach the GDPR as a one-time exercise. Instead, we believe in ongoing compliance, which is why we will periodically revisit our strategy and adjust it to the guidelines published by the relevant data protection authorities as well as to new rules and standards. If you have further questions, please contact us at support@IGoTrend.com.